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Where Everyone Will Be Tonight : AREA at the Hole Curated by Jeffrey Deitch

I am more than sure that almost everyone will be at the AREA opening at the Hole tonight- 1. because it celebrates the glory days of New York nightlife and B. the return of Jeffrey Deitch! It is only up for four days, so this is one thats worth battling the crowds for. And since it is freezing out, the excess sweat that comes with openings at the Hole will be welcomed!

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AREA
curated by Jeffrey Deitch with Serge Becker, Eric Goode, Jennifer Goode and Glenn O’BrienNovember 6-10, 2013
12-7pm daily

The nightclub that captivated New York’s Downtown art scene returns after 30 years

Thirty years after its opening, AREA, the nightclub that defined the 1980’s in New York City and invented the nightclub as “art”, is celebrated with: AREA, a 387-page book published by Abrams, a week-long exhibit here at The Hole, a dance party at the Bowery Hotel, plus an AREA-themed window at Bergdorf Goodman.

The fabled nightclub opened its doors in September 1983 and virtually overnight it became the nexus of the downtown scene in New York City.  It was the place where people went to see and be seen.  It was the brainchild of four young guys from California—Eric Goode, Shawn Hausman, Christopher Goode and Darius Azari.  Their vision was to create an art project on a monumental scale.  Every five or six weeks they gutted the enormous space at 157 Hudson Street and transformed it into a spectacularly realized theme: SuburbiaNatural HistoryGnarlyArt and Fashion, to name a few.

Opening here at The Hole on November 5th, AREA 1983-1987 presents the art and concepts that made the club, including works created for AREA by Andy WarholJean-Michel BasquiatFrancesco ClementeChuck CloseKeith HaringJenny HolzerBarbra KrugerSol LeWittLeroy NeimanLarry RiversMaripolKenny Scharf,Julian SchnabelSurvival Research Labs and many more, alongside rare ephemera and new works inspired by the club from artists including Tom SachsSteve Powers and Todd James, Misaki Kawai and Ben Jones.  Dozens of photographs, many never before exhibited, document the New York of the 80’s at its most exotic.  In its time, AREA brought installation and performance art to a broad, new audience.  For the opening parties and the run of the exhibition, AREA will revive its special brand of performance art, reprising some of its greatest hits, as well as new concepts; AREA’s original staff along with a new generation of artists create performance vitrines and interactive installations, including re-staging Andy Warhol’s Invisible Sculpture performance.

Curating the project—his first New York project in five years—Jeffrey Deitch reunites with former Deitch Gallery Director Kathy Grayson, owner of The Hole.  He says, “AREA was both a vital part of its time and way ahead of its time in its experiential approach to art and its integration of art, music, fashion and performance.”  Eric Goode adds, “We didn’t want to just recreate what happened thirty years ago.  We want people to have sense of what AREA would be like today.”

ABSOLUT, the iconic Swedish vodka that was a major part of the Eighties art scene partners with AREA’s founders and The Hole to bring the AREA experience to life.  During the weeklong installation, the gallery will host two AREA-style parties with an anarchic take on cocktails. Alban de Pury, the brand’s Art Ambassador explains, “Our artist ad campaign of the Eighties and Nineties will never be forgotten, but today we are focused on creating art-inspired experiences for our customers and fans. AREA offers the perfect milieu.”

The exhibit celebrates the book AREA, by Jennifer Goode and Eric Goode and published by Abrams, featuring thousand of photographs and a comprehensive history of the nightclub. Many of these original AREA-goers and others will be on hand to toast the book and exhibition at the Bowery Hotel, dancing to music spun by some of the club’s original DJ’s including Sheba Legend and Belinda Becker.

For information on available works in the exhibition contact kathy@theholenyc.com
For information on the book contact afranklin@abramsbooks.com
Media inquiries contact mohamed@companyagenda.com

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