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REAL LIFE INSTAGRAM

Nitchow

Instagram cutouts with colorful cellophane filters have been found affixed to lampposts and walls all around popular London tourist spots – left there by Brazilian Artist, Bruno Riberio (aka. Nitchows).

Nitchow’s project, Real Life Instagram offers us two very unique viewpoints – most of us spend more time looking down at our phones and capturing special moments through the lens instead of soaking it in the old fashioned way, a life where we are constantly tethered to our phones.

On the other hand, Instagram does give us a way to stay in touch with the world, teaching us to become more observant, to pay attention to details. It’s even turned some into amateur photographers.

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But where do we draw the line? When do we let real life takeover? Nitchow is hoping that his Insta Instagrams will give people pause – make them take notice of the places and neighborhood the cutouts are highlighting. It’s great to be able to use Instagram as a vehicle to connect and share but how about we put those phones down for a second and enjoy the moment.

*photos courtesy on Nitchow

*article originally appeared in HAHA MAG

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