This graffiti mural on Melrose Avenue is actually an ad for the James Franco comedy This Is The End.

This Is The End mural on Melrose Avenue. (Photo by Russell Hainline) via laist

“Earlier this month, the actor-writer-director-host-poet-metapersonality helped paint the mural to advertise his new apocalyptic comedy. The event took place without any fanfare in advance of the film’s June 12 release, but now the studio is releasing a behind-the-scenes video showing Franco and friends at work. (The MPAA’s “R” at the bottom of the mural kind of gives it away as an ad. That and the spot across from Fairfax High is often used for promotional purposes.)

James Franco, pimping his latest project. (No, not Spring Breakers.)(Sharon Knolle) via laist

The actors in the film—Franco, Jay Baruchel, Danny McBride, Seth Rogen, Craig Robinson and Jonah Hill—are rendered in cartoonish ways that hint at their possible demise in the film. (It is about the end of the world.) The mural, near Melrose and Fairfax, is signed by Franco and photographer Anna Kooris (identified on Tumblr as his assistant).”  via laist