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When Your Art Film Looks Just Like a Super Bowl Commercial

Advertising is not art. There are many who would disagree with me; motivated creative directors, supporters of the Clio Awards, the thousands upon thousands who can’t wait to watch the commercials during the Super Bowl. Advertising borrows from art consistently, from masterpieces to most recently over-mimicking and over saturating street art, as a way to relate to their viewers (read: customers). But unlike art, advertising is meant for one purpose only: to extract money from wallets for specific products and experiences.

Knowing that advertising is a multi-billion dollar industry and that most artists I know struggle to make a living at expressing their visions, things get sticky when the two become confused. Take yesterday’s Super Bowl commercial-palooza, the most watched commercials probably all year.

First, watch this beautiful film, “Tied to the Ocean,” which was inspired by JFK’s America’s Cup speech in 1962. The short film art piece, by the Linden Collective out of Portland, Oregon, was directed by Keaten Abbott, shot by Patrick Eggert and stars Cayleb Long.

Now watch this commercial for Carnival Cruise lines that premiered last night during the Super Bowl.

Open on crashing waves along the shore, shot from an aerial view, overlay of Kennedy’s famous inspiring speech, contemplative humans, even one cast who looks remarkably like Cayleb Long. But then, of course, the gigantic commercial fleet of Carnival Cruise ships emerge in the second video. In this case, the parties involved have now told me it is merely a coincidence, but sadly for many creatives, this is a familiar feeling which causes the heart to stop for a moment in panic of “what do I do now?”

As a writer, I understand that expressing emotion and working the creative field is a thankless job, that often doesn’t pay very well. I have people stealing my words all the time and thinking it is okay, even after I explain that not only it is how I make a living, but what sets publications I work for apart from the ones that just cut and paste and “print” drivel that no one reads anyway.

It’s a constant battle. Sometimes I call the creative-thieves out. Sometimes I consult a lawyer. Sometimes I write an article about it because it’s the right thing to do.

One Response to “When Your Art Film Looks Just Like a Super Bowl Commercial”
  1. Sarah Kelly says:

    Not cool. RT : When Your Art Film Gets Turned into a Super Bowl Commercial –

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