Art Nerd New York | Los Angeles

Vimeo Takes Over The L Train

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It’s interesting when someone’s innocently Instagrammed share of their colorful commute to work turns up the volume on a debate over a corporations’ co opting of popular culture. My morning Insta troll was filled with pictures of the L train baring bold graffiti inspired wraps which I can only assume is sponsored by Vimeo ad execs.

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The wrapped train cars feature colorful seats that match the exterior design. Lets face it, the company definitely found it’s target audience on the L train. The pictures are attracting a range of comments about big corporations appropriating graffiti culture for financial gain, to happy-go-lucky puff the magic dragon references.

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How do you feel? Does it feels more like a marketing campaign riding off with the benefits of a public art presence? Big corporation guerilla marketing making money off of cool culture? Was your commute a bit more bearable?

Maybe it’s not that deep… but I still enjoy the snarky comments.

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*Thanks to all the Instagrammers and their great pictures and comments.

Comments
3 Responses to “Vimeo Takes Over The L Train”
  1. Albert Diaz says:

    It took them a long time to figure that one out. BITERS !!

  2. It seems orps have been rippig off lots of street art sylelaely smh

  3. Jakob DeWeerdt I got stickers from them

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