Art Nerd New York | Los Angeles

Times Square gets a Botanical Makeover for May’s #Midnightmoment

A botanical infusion is coasting over Times Square every night for May’s #Midnightmoment. From 11:57pm to Midnight, select ad screens will be filled with lush flowers, in Jennifer Steinkamp’s Botanic.The colorful petals will blow across the screens, bright lights and commercial architecture of Times Square, slowing breaking up and becoming seeds, twigs, leaves and petals- a subtle reference to the origin of life- or at least a break a break in the artificiality of the tourist hot spot.

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