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Surfacing at Times Square’s Midnight Moment

The Times Square Arts‘s latest Midnight Moment, in which three WHOLE minutes are stolen from advertising for the sake of art, is showing Neil Goldberg’s “Surfacing,” a series of bewildered and disoriented subjects emerging from the subways. No matter how long you’ve lived here, we’ve all done it – and continue to do. There’s always that day when you don’t plan to be on the proper car closest to your preferred exit, and end up surfacing on a corner that totally blows your sense of direction. Goldberg’s piece captures this rare moment of naiveté that most hard New Yorkers care not to show of themselves. The piece follows perfectly with the recently closed James Nares‘s video piece at The Met, which was a uber-slow streetscape of New York City. Midnight Moment:  Neil Goldberg, SURFACING;  11:57pm – midnight,  June 1 – 30, 2013


(New York, N.Y.)  May 31, 2013 ––  A video created by New York City-based artist Neil Goldberg will be shown every night in June as part of a synchronized program on over fifteen of the largest digital screens in Times Square. Goldberg’s work, Surfacing, willpremiere just before midnight on June 1st and play throughout the month as part of the Midnight Moment, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts.


Midnight Moment is a late night, free attraction that brings creativity, energy, cutting-edge graphics, and digital art to the Crossroads of the World. In Surfacing, Goldberg stitches together images of passengers struggling to orient themselves as they emerge from the New York City subway into the commotion of the street.

Alan High, Chairman of the Times Square Advertising Coalition and President & General Manager of Clear Channel Outdoor Spectacolor & Mall Divisions, said:  “We’re excited to showcase a piece that represents the essence of New York City.  The experience of coming out of the subway and being overwhelmed by the choices and busyness of the city is a uniquely New York phenomenon that Neil Goldberg was able to capture in his video for the Midnight Moment.”


Tim Tompkins, President of the Times Square Alliance, said: “This is a perfect film for New York City and Times Square. The artist was inspired by the vulnerability seen on the faces of commuters – capturing the shared look of perplexity and disorientation linking an otherwise wildly diverse selection of people. With one of the most highly trafficked subway stations in the world, Times Square viewers will be able to focus on these individual faces amidst thousands, magnified nightly on our brilliant screens.”


Neil Goldberg, featured artist, said: “Surfacing captures a very quiet, inward experience. I’m excited to see that fleeting moment rendered monumental on the towering screens above Times Square. And I love that what’s happening in the video will mirror what’s taking place on the street below — people searching, orienting themselves, continuing on.”


Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night. The program premiered in May 2012 and is organized and supported by the Times Square Advertising Coalition in partnership with Times Square Arts, the public art program for the Times Square Alliance, with additional partners of participating sign holders and artists.


Each night, Times Square becomes a digital art gallery through dazzling visuals on select billboards and newsstands. Every show begins at 11:57pm with a “countdown” that signals the start of the 3 minute nightly presentation. Content changes monthly; selected works are announced in the weeks preceding the start of a new show as are the exact signs participating in that month’s selection. Past artists featured in the program include Robert Wilson; Tracey Emin; Seoungho Cho; Vicki DaSilva, Surabhi Saraf, and Elly Cho; Erika Janunger; Takeshi Murata; Bel Borba with Burt Sun and André Costantini; Brian Gonzalez (aka Taxiplasm); Björk; JR; and Yoko Ono. For more information on past projects, please visit

The following digital screens are participating in the June Midnight Moment: ABC Super Sign, American Eagle Times Square, Bank of America, CEMUSA, City Outdoor, Disney, JVC Screen, NASDAQ, Spectacolor HD129 / Times Square Museum & Visitor Center Marquee, ClearChannel HD128, Spectacolor HD127 / CNN Screen, Times Square Museum & Visitor Center, Viacom North & South (SL Green Realty) Thomson Reuters, and 7TS (7 Times Square).


Guidelines for artist and designer participation in future programs are located on the Times Square website.

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community.   Members of TSAC include:  ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, Times Square Alliance, The WOW Factor and Thomson Reuters.

Times Square Arts, the public arts program of the Times Square Alliance, presents leading contemporary art and performances in multiple forms and media to more than 400,000 daily visitors to New York City’s Times Square, making it one of the highest profile public arts programs in the United States. Since its inception, Times Square Arts has featured works by a diverse group of more than five dozen prominent and emerging artists. Working in partnership with cultural institutions and festivals, the program is further supported by Rockefeller Brothers Fund, New York City Department of Cultural Affairs and partner institutions. Visit  for more information. Follow us on Twitter: @TSqArts

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