Art Nerd New York | Los Angeles

September’s #MidnightMoment explores the nuances of hip hop

My favorite thing about Times Square- #MidnightMoment- has renewed itself once again. This month’s film that take over the ad screens every night from 11:57 to midnight is full of hip-hop bling and gesticulation. The Conductor (Fortuna Imperatrix Mundi), a mash up by Rashaad Newsome, takes a hint from hand motions from MCs to dictate the direction of sound. Later this month will be two special live events as well so stay tuned!

Rashaad-newsome

(New York, N.Y.) August 31, 2015—Rashaad Newsome brings his exploration of hip-hop’s unspoken gestural language, The Conductor (Fortuna Imperatrix Mundi), to Times Square’s electronic billboards from 11:57 pm to midnight each night in September. This project is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.

The Conductor (Fortuna Imperatrix Mundi) consists of footage capturing the hand gestures of top hip-hop MCs from over one hundred music videos. The footage has been digitally enhanced and re‐edited to track the motion of the artists’ hands. The audio is a composite of consistent sounds in recordings by artists deemed “Hip-Hop greats” in a 2005 survey conducted by local New York radio stations Hot 97 and 105.1. These sounds are then weaved in and out of Carl Orff’s “Carmina Burana.”

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