Art Nerd New York | Los Angeles

#SELLOUT

The art of branding. This 5-day art event combines the talents of 16 New York artists with the allure of commercial design. #SELLOUT explores the mutual need for exposure for both artists and brands by bringing the two together in a live, interactive showcase. Worstofall Design has teamed up with  Perrier® Sparkling Natural Mineral Water, Tito’s Handmade Vodka and Zico® for the event.

Event Brings Together Brands and Artists to Challenge Traditional Artist Showcase

WHAT:  Perrier® Sparkling Natural Mineral Water, Tito’s Handmade Vodka and Zico® teamed with Worstofall Design to showcase the artistry of “selling out.” #SELLOUT, a five-day art event, will feature 16 New York artists who aim to take on the unwritten rules of the fine art world, live from Williamsburg, Brooklyn. Dismantling the traditional gallery opening or art unveiling, #SELLOUT redefines the artist showcase with open access and refreshments for the public – free of charge. The show is interactive with artists onsite to share their vision and display pieces, including: paintings, sculptures, scarves and performance art. Perrier® Sparkling Natural Mineral Water will be served throughout the five-day event, a specialty #SELLOUT cocktail made with all three sponsors featuring Tito’s Handmade Vodka, will be served Friday evening 8pm-11pm ET and complimentary mimosas will be provided Saturday and Sunday 2-4pm ET.

WHO:  Steve Wasterval, Paz, Re-Baroque, Nicaso Fernandez, Chisum “Cain” Pierce, Joey Kilrain, Rachel Cohen, Giovanna Diamente, Mike Wolf, Julie Van Such, Erica Sellers, Hanniel Levenson, Fernando Eguchi, Rodrigo Vallez, Lee Delgado, Jeremy Silberberg and James Rivas.

WHEN: 1pm- 4pm, EST, Thursday, January 9th;

             1pm- 4pm and 8pm-11pm EST, Friday, January 10th

             1pm- 7pm, EST, Saturday, January 11th;

             2pm-6pm, EST, Sunday, January 12th;

             2pm-6pm, EST, Tuesday, January 14th

WHERE: REVERSE Gallery, 28 Frost Street Williamsburg, NY 11211

WHY:  Perrier® Sparkling Natural Mineral Water, Tito’s Handmade Vodka, Zico® and Worstofall Design have teamed up to highlight evolving opportunities to showcase and sell their art by partnering with brands and utilizing branding and marketing in creative ways. Event participants are invited to view the work of several NY based, artists including Re-Baroque (featured in Anthropologie and Brocade Home) and Julie Van Such (work is sold at Henri Bendel and Judith and Charles). Steve Wasterval, Co-Founder and Creative Director of Worstofall Design and #SELLOUT curator will be onsite to guide guests through the #SELLOUT experience.

For more information about #SELLOUT, visit http://www.hashtagsellout.com

For more information about Worstofall Design, visit http://worstofalldesign.com

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