PLAYTIME at Times Square Midnight Moment
December’s Midnight Moment in Times Square will be a little more intense than usual, with the complex narrative PLAYTIME by Isaac Julien that spans three capital cities- London, Reykjavik and Dubai. In just three minutes, the film will push the relationship between money, the art world, and the individual, a conundrum that may be lost on wandering tourists who are looking to the TKTS kiosk, but not on art lovers like you, adding an even more complex layer as viewers who are in the know of the viciousness of the art world watch the reactions of the innocents catching the Midnight Moment as it takes over 17 screens from 11:57 to midnight. PLAYTIME will play each night through December, and the full version can be seen at Metro Pictures until December 14th.
(New York, N.Y.) November 19, 2013 — Filmmaker and installation artist Isaac Julien will have his MidnightMoment this December when a three-minute version of his acclaimed PLAYTIME plays on over 17 of the largest electronic billboards in Times Square. Julien’s work will be on view December 1-30 from 11:57 p.m. until midnight daily.
Midnight Moment, a presentation of the Times Square Advertising Coalition (TSAC) and Times Square Arts, is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night.
PLAYTIME explores current debates on the relationships between capital, the art world, and the individual. For MidnightMoment, Julien creates a three-minute visual impression of the full-length film, showcasing the diversity of landscape as highlighted by exceptional color, shot with 4K technology.
PLAYTIME consists of three chapters, each devoted to a city defined by its own relation to capital: London, a metropolis transformed by the deregulation of banks and a center of the commercial art world; Reykjavik, where the 2008 financial crisis began; and Dubai, one of the Middle East’s fastest-growing financial markets. PLAYTIME follows five main characters identified as The Collector, The Houseworker, The Artist, The Auctioneer, and The Reporter, examining the ways in whichthese diverse subjects are entangled in capital and implicated in the global financial crisis. All characters are based on real individuals, each of whom Julien interviewed and researched extensively. The silent version of PLAYTIME showing on the Times Square screens hints at each of the characters’ larger narratives through a series of moving images that establish their environments. The film installation is currently on view at Metro Pictures through December 14.