Art Nerd New York | Los Angeles

optional features shown

Every night in March, Times Square is turned into a gallery of moving images. From 11:57 to midnight, Times Square Advertising Coalition (TSAC) and Times Square Arts presents artist Zach Nader’s film optional features shown. 

Nader

Nader uses short segments of car commercials in which the text and representations of cars and people have been digitally removed. “I am interested in what is left after the impetus for creating the initial product is removed from the videos. What value remains?” said artist Zach Nader.

 

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2 Responses to “optional features shown”
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