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#MidnightMoment with Noah Hutton’s Brain City

A new month, an hour more, and a new film for Times Square’s #MidnightMoment. This month, Noah Hutton’s Brain City will take over the screens in Times Square every night from 11:57 to midnight. Capturing imagery from the leading neuroscience labs around the world, Brain City is a journey through the vast avenues of the human brain. The array of screens in Times Square will surround the viewer in the latest visual reconstructions of the brain, providing a sense of being surrounded by complex systems, inside and out displaying brand new digital simulations, fly-throughs, and microscopic images of neurons from several major neuroscientific endeavors.

midnightmoment

Documentary filmmaker Noah Hutton’s Brain City will be shown on Times Square’s billboards from 11:57 pm to midnight each night this November. This film is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.  This month’s presentation is partnership with Eyewire, The Human Brain Project, Neurodome and CLARITY.

Tim Tompkins, President of the Times Square Alliance, said, “As the Crossroads of the World, Times Square serves as the neural center of New York City. Noah Hutton’s work reminds us of the vastly complex systems that make Times Square a center of communications, commerce, and transportation.”

Sherry Dobbin, Times Square Arts Director, said, “The beauty of Hutton’s Brain City is in its complexity. Midnight Moment’s unique platform allows us to display the micro-level workings of the brain at a macro-level and overwhelm the audience with the power of that imagery.”

“Noah Hutton’s Brain City promises to bring an intriguing moment to the visitors of the Crossroads of the World.  These scientific visuals across our high-tech digital screens will surely make an impact on the Midnight Moment viewers this November,” said Harry Coghlan, Chairman of the Times Square Advertising Coalition.

Noah Hutton, artist, said “Technology is changing the world around us as well as the vision of what is inside of us. This piece aims to use the power of analogy to form connections between internal and external worlds. In doing so, I hope to affect perceptions of scale and the interconnectedness of all systems.”

The following digital screens are participating in the November Midnight Moment:

7TS, ABC Super Sign, American Eagle Times Square, Bank of America, Branded Cities 7 Times Square, Branded Cities 1 Times Square, Branded Cities NASDAQ Tower Times Square, Branded Cities Thomson Reuters, CBS Outdoor 1515 Broadway, CEMUSA, City Outdoor, Clear Channel Spectacolor HD127, Clear Channel Spectacolor HD128, Clear Channel Spectacolor HD129, CNN Screen, Disney Store Spectacular, JVC Screen, NASDAQ, Sherwood Outdoor, Superior Digital Displays Three Times Square #5, Thomson Reuters, V Media Times Square, Viacom North & South

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  1. […] Hutton, the filmmaker behind “Brain City,” explained on HuffPost Live the difficulties he had combing the arts and […]

  2. […] Hutton, the filmmaker behind “Brain City,” explained on HuffPost Live the difficulties he had combing the arts and […]

  3. […] Hutton, the filmmaker behind “Brain City,” explained on HuffPost Live the difficulties he had combing the arts and […]

  4. […] Hutton, the filmmaker behind “Brain City,” explained on HuffPost Live the difficulties he had combing the arts and […]

  5. […] Hutton, the filmmaker behind “Brain City,” explained on HuffPost Live the difficulties he had combing the arts and […]

  6. […] Hutton, the filmmaker behind “Brain City,” explained on HuffPost Live the difficulties he had combing the arts and […]

  7. […] Hutton, the filmmaker behind “Brain City,” explained on HuffPost Live the difficulties he had combing the arts and […]

  8. […] Hutton, the filmmaker behind “Brain City,” explained on HuffPost Live the difficulties he had combing the arts and […]

  9. […] Hutton, the filmmaker behind “Brain City,” explained on HuffPost Live the difficulties he had combing the arts and […]



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