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Ben Eine in the Air with Virgin

Revisiting this crazy awesome project from 2013 in time for Ben Eine’s opening tomorrow!!

As we all know Sir Richard Branson is a genius and we love his new Gallery in the Air idea, the first ever commercial art gallery in the sky!

According to Artlyst:

Virgin Atlantic Airlines is collaborating with the British artist, Ben Eine, to launch first ever flying commercial art gallery. The airlines is offering Upper Class passengers flying between London and New York the opportunity to view, and purchase, a series of one-of-a-kind paintings by renowned British artist, Ben Eine, all from the comfort of their seat flying at 32,000 feet.

Image courtesy Travel

Image courtesy Travel

This Gallery in the Air, will take place between 1 to 28 February 2013, is the latest cutting-edge initiative from Virgin Atlantic to further enhance passengers’ in-flight shopping and entertainment experience, taking the display and sale of fine art into uncharted territory. Long-haul travelers wishing to experience the Gallery in the Air’s first exhibition – which will feature a collection of ten bespoke works of art priced between £2,500 and £15,000 in Ben Eine’s trademark typography style – are able to book their seats now on the Virgin Atlantic website. Each piece is inspired by the adventurous and innovative spirit of Virgin Atlantic, its entrepreneurial owner Richard Branson, and the iconic transatlantic cities of London and New York.

Image courtesy Moniker Projects

Image courtesy Moniker Projects

Sir Richard Branson says:
“We like to do things differently at Virgin Atlantic and are always finding new ways to surprise and entertain our customers. Our new Gallery in the Air is the first ever commercial art gallery in the sky and is a good example of this.

“I am a huge fan of Ben’s work and, like us, he does things differently and doesn’t follow the crowd. We’re delighted to be working with him, mixing things up a bit and having a bit of fun along the way.”

Art Nerd Obsessed already…


One Response to “Ben Eine in the Air with Virgin”
  1. @VirginAtlantic’s New Gallery in the Air featuring @beneine via @artnerdnewyork #obsessions

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