#ASAP- Vandalog x Amazon Street Art Project launches today
Amazon.com’s Fine Art program may still be somewhat under the radar, but the online retailer has already shown its serious intention to enter into the e-commerce world by recruiting seasoned curators like entrepreneur Dexter Wimberly, The Jealous Curator’s Danielle Krysa and Cristina Salmastrelli from the Affordable Art Fair NYC. It was only a matter of time before Amazon turned its gaze toward the massively popular genre of street art. Their first project for Amazon Street Art Project, or #ASAP, is a series of exclusive prints, appropriately curated by Vandalog’s RJ Rushmore. The lineup holds true to the genre, with prints by strong representatives of street art, including AIKO, Ron English, Faith47, Logan Hicks, Ganzeer, stikman and Gaia dropping for a limited time on December 7.
With the genre that has evolved from nearly thirty years on the streets to the fodder for ad agencies, museum shows, street art tours and an explosion of mural festivals all over the world, I was relieved that RJ Rushmore was at the helm of the #ASAP project. I’ve long respected Vandalog as a blog known for being an opinionated, investigative, and critical space for street art, graffiti, and public art, making RJ the right person to mesh a mega company like Amazon with artists who not only represent the street art genre over the years, but are also respected throughout the community.
Street art has developed into a somewhat inclusive community, rife with its own controversy. On one hand, street art struggles with wanting to be accepted by the blue chip art world, seeking approval and placement in museums and serious collections. On the other, the community seems to be at constant war within itself, spewing accusations of selling out when a broader audience is introduced. Considering that the genre has been recognizable since the 70s and 80s, this argument seems about 15 years too late.
Amazon’s choice to appoint Rushmore as #ASAP makes sense of these differing perspectives. Amazon’s massive audience will now have access to artists who are well-known in the street art community, as well as the genre itself, while the street art community can rest easy that a seasoned and respected curator is in control of representing the genre accurately.
Amazon Art is pleased to present a selection of limited edition, signed, and numbered prints for sale by established street artists. Aiko, Ron English, Faith47, Gaia, Ganzeer, Logan Hicks, and stikman have each designed and created a print, in their own signature style, for the Amazon’s Street Art Project.
These prints are available in very limited quantities of 50 each, priced between $200-$550 and available only on December 7, 2015 – December 13, 2015 (or until prints sell out). Sneak peeks of the prints and information about each artist is available on the Amazon Street Art Project website: www.amazon.com/streetartproject where you can sign up for a reminder on 12/07 when the sale goes live. Amazon Art is proud to sponsor the inaugural year of Art on Paper Miami where a VIP party on 12/04 in conjunction with Meural (www.meural.com) will feature digital images of the art featured in the Amazon Street Art Project.