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Absolut Elyx Pops Up a Private Club at Ian Schrager’s Hotel for Art Basel Miami

Add this one to your Basel plans. Absolut Elyx  is creating a first-of-its-kind, pop-up private club on the top floor of Ian Schrager’s new Edition Hotel in Miami during the week of Art Basel. After checking out the pop-up exhibitions at the hotel, head to the roof for cocktails and a plunge pool at 2901 Collins.

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In addition to the two thousand square foot space with bespoke cocktails, a secret speakeasy and rooftop plunge pool – Absolut Elyx will be celebrating some of Latin America’s most innovative and thought-provoking artists, including Cidade Matarazzo, the groundbreaking art project in an abandoned hospital in Sao Paolo, Bolivia’s most inspiring artist, Gaston Ugalde and Mexican NGO, Ojos Que Sienten – who will deconstruct the notion of photography through their blind photographers.
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The two thousand square foot roof deck at Casa Elyx will feature cocktails by John Lermayer – including the signature copper pineapple serve – fresh coconuts, a plunge pool, panoramic views of the ocean and waterfront, and a retreat below with a library punch room and hidden speakeasy to escape the frenzy of the fair. The new pop-up club will feature talent from across the continent, as well as emerging trends and movements while celebrating the region’s coming-of-age as one of the world’s leading creative forces.

Highlights of the week include: a celebration of Inhotim and a showcase of Cidade Matarazzo – which was considered South America’smost groundbreaking art event of the year – in collaboration with curator, Marc Pottier and artists, Janaiana Tschape, Oskar Metsavaht, Naziha Mestaoui and Vincent Rosenblatt. The event will also celebrate the launch of the book ‘Feito Por Brasileros’ and feature site-specific installations. Bolivia’s most thought-provoking contemporary artist, Gaston Ugalde will unveil a new series of specially commissioned works during a dedicated cocktail event, while a collective of blind photographers from Mexican NGO, Ojos Que Sienten will present pieces created over the course of the week capturing the emotional energy of Casa Elyx and Art Basel’s Miami Beach show.

“Inspired by the dynamic, cultural movement in Latin America, we created Casa Elyx to celebrate pioneering forces from the region while providing an artistic oasis to retreat,” said Jonas Tahlin, Chief Executive Officer – Absolut Elyx. “Absolut Elyx represents the intersection of modern day luxury combined with integrity and substance. The creative movement is a testament to the enduring passion, spirit and resilience of the region, and with our official debut at Art Basel Miami Beach this year – Casa Elyx will offer thoughtful dialogue and inspiration for all.”

Launched in 2013, Absolut Elyx is The Absolut Company’s new luxury vodka made exclusively from single-estate wheat from Rabelof Castle in Sweden. With a unique copper distillation process, which filters out impurities to ensure a rich and silky taste, Absolut Elyx combines tradition with craftsmanship through its sleek, artistically designed copper and glass bottle. Absolut Elyx retails at $49 per 1L bottle, and is available at select high-end retailers, restaurants and bars across the U.S. The advertising campaign launch featuredChloe Sevigny and Charlotte Gainsbourg.

Casa Elyx is located on the rooftop at 2901 Collins Avenue, Miami Beach, Florida. Visit www.facebook.com/absolutelyx.us or follow @absolutelyx #casaelyx for further information and updates. www.absolutelyx.com

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