Art Nerd New York | Los Angeles

Treasure hunting for Artschwager blps Across L.A.

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It’s time for a treasure hunt, Los Angeles! The Hammer Museum has placed several “blps,” characterized as lozenge-shaped marks, around the city in promotion for their current show, Richard Artschwager! The recently deceased conceptual artist first created blps (onomatopoeically named for the sound that military submarines make on their tracking devices) in 1968 for an exhibit at the University of California, Davis. He utilized these marks to serve as abstract punctuation marks, highlighting areas of the exhibition setting that might otherwise go unnoticed.

The Hammer Museum has followed suit with this concept (following the Whitney Museum’s lead from their fall 2012 Artschwager retrospective) and has placed twenty-five black arm-length blps across Los Angeles, as well as at the Cosmopolitan hotel in Las Vegas. Fear you not about having to hunt these out of a haystack: www.blp.la is a website created specifically to help you locate these marks on your next city adventure.

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And wait, there’s more! Instagram or tweet an image of a blp when you find it using the hashtags #blpla or #blplv and you’ll be automatically entered into a drawing to win a two-night stay at the Cosmopolitan, plus a Richard Artschwager! exhibition catalogue and tote bag. The three lucky winners of this grand prize package will also receive a one-year membership to LAND (Los Angeles Nomadic Division), an organization that funds and promotes contemporary public art projects in Los Angeles and its environs. Ready, set, blp!

Images and video courtesy of the Hammer Museum in conjunction with Los Angeles Nomadic Division.

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