Art Nerd New York | Los Angeles

PARACHUTE MARKET: LET THERE BE LIGHT!

Hey Art Nerds! Its been awhile… there was lots happening in Art Nerd New York land earlier this month with all the art fairs and Whitney Biennial.  I’m glad to report there are a ton of amazing things coming up in Los Angeles the month of April so be sure to sign up for our email list so you get all the special event updates, etc. This weekend there is a really exciting pop-up design market opening downtown!  #ParachuteMarket’s “Let There Be Light” features art, furniture, objects, edibles, and new and vintage fashion this March 22nd – 23rd in DTLA!

Parachute-Market-Invite-Web

A SEASONAL DESIGN FAIR AND MARKETPLACE FEATURING ART, FURNITURE, OBJECTS, EDIBLES, AND NEW AND VINTAGE FASHION.

CNTRLgroup is pleased to present Let There Be Light, the third edition of Parachute Market taking place at 405 Mateo Street from March 22 – 23, 2014 in the Arts District of Downtown Los Angeles. The seasonally inspired design fair and marketplace showcases furniture, objects, fine arts, sculpture and fashion by emerging and established artists, designers and collectors. Conceptualized by Parachute Market founder and creative director Coryander Friend, Let There Be Light celebrates spring – the season of light – and will explore the interpretation of light used within design. Participating artists and designers will develop their work in a way that relates to the season’s theme and will present pieces that demonstrate their interpretation of light in design.

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Parachute Market June 2013

Creative director, Coryander Friend, explains, “Parachute Market is a conceptually themed show that brings everyone together around an experience. Having a theme is especially effective to help connect designers to Parachute as a whole. I like to have a cohesive story line when creating aesthetic venues. The theme Let There Be Light pays homage to how our lives change with the world. Now we’re waking up, coming out into the light and entering spring. Some of presenting artists will work with light, and others will think about how light affects art, and how their work will relate to the light installations on display.”

Johanna GrawunderParachute close-up

Johanna Grawunder Installation

Nearly doubling the roster of participating designers, makers and artists, the spring equinox design fair will showcase new offerings from BZIPPY & Co., Brendan Ravenhill, ForYourArt, Brook & Lyn, Doug Mccollough (DMDM) Ermie and more. The complete list of participants can be found at www.parachutemarket.com. The show continues to host A Current Affair’s Richard Wainwright as a featured partner with an area dedicated to vintage fashion. Site-specific light installations will be on display from Milan based Johanna Grawunder, originally from the Bay Area, and Doron Gazit who is designing an air-chitecture piece that will stretch the length of the marketplace. Tahiti Pehrson is creating an intricate paper installation, filling the aerial space above the market. On the ground and new this spring is Parachute Edibles, an upgraded dining experience by Nina Clemente featuring communal tables and artisanal vendors grouped together through thoughtful taste pairings, including ramen burgers and beer, cheeses, wines and breads, almond milk and cookies, and other specialties. Trisha Mazure, landscape architect and head gardener at The Ranch in Malibu, will be installing fruit trees and herb bundles. Music curation will be presented by Phil Hoelting of FYF Fest!

WHEN:  Saturday, March 22, 2014 12:00 pm – 7:00 pm
Sunday, March 23, 2014, 12:00 pm-6:00 pm.
VENUE: 405 Mateo Street, Los Angeles 90013 (Arts District).
ADMISSION: General admission: $8.00 online, and $10.00 at the door.

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About Parachute Market

Parachute Market is a new bi-annual design fair held in the Arts District of Downtown Los Angeles, held during the spring and fall equinoxes. Founded in 2013 by set designer and interior decorator Coryander Friend in collaboration with creative agency CNTRLgroup, the seasonally inspired design fair showcases an innovative marketplace of furniture, decorative objects, fine arts, and new and vintage fashion by emerging and established artists, designers and collectors. The fair concept was created to be an environment of collective creativity that encourages and challenges artists and designers to go beyond their comfort zone. The fair offers a curated platform for patrons to access and discover artists, designers and curators who present some of the most interesting decorative arts being produced today, with many of them closely linked to downtown Los Angeles. Parachute Market is an experience that emphasizes how design is presented and practiced within a community.

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